Marcia Diaz De Villegas, Director of Marketing and Public Relations for Miami Children’s Health System, parent organization for Nicklaus Children’s Hospital, has been named to South Florida Business Journal’s 2017 List of Power Leaders in Marketing. The nominations recognize top marketing executives who have led organizations through ever changing media convergence and executed marketing campaigns that are supported by all media platforms.
“On behalf of the entire health system, we congratulate Marcia for her longstanding commitment to advance our mission of inspiring hope to children and their families, said Michael Kushner,” Senior Vice President and Chief Talent Officer.
Mrs. Diaz De Villegas has overseen the health system's strategic marketing and public relations department which includes media relations, web presence, traditional and digital advertising, social media, events, service line marketing, multi-media efforts for a growing network of outpatient centers, and crisis communication for the last 20 years. In addition to leading three departments and managing a seven-figure budget, she also oversees coordination of brand messaging for the various entities that comprise the health system. Marcia’s strategic execution of marketing communications and public relations has helped to solidify the hospital’s international presence as a pediatric leader and supported the growth of the dynamic health system.
“Building the Miami Children’s Health System brand for nearly 20 years has been an honor,” says Diaz De Villegas. “Developing the logo/marketing campaign for the hospital and network of outpatient centers after being renamed Nicklaus Children’s Hospital has been an amazingly rewarding experience.”
Mrs. Diaz De Villegas has more than 30 years’ experience in healthcare marketing and has held leadership positions in previous healthcare organizations across South Florida. A South Miami resident, she earned her bachelor’s degree in Marketing and International Business from Florida International University. Under her leadership, the hospital has received numerous awards including 22 Mark of Excellence Awards, in the areas of advertising, external communications, crisis management and broadcast communications.
About Nicklaus Children’s Hospital, Where Children Matter Most (2024)
Founded in 1950 by Variety Clubs International, Nicklaus Children’s Hospital is South
Florida’s only licensed specialty hospital exclusively for children, with approximately
850 attending physicians, including more than 500 pediatric subspecialists. The 307-bed
hospital is renowned for excellence in all aspects of pediatric medicine with many specialty programs
routinely ranked among the best in the nation by U.S. News & World Report since 2008. The
hospital is also home to the largest pediatric teaching program in the southeastern
United States and since 2003 has been designated an American Nurses Credentialing
Center (ANCC) Magnet facility, the nursing profession’s most prestigious institutional
honor. For more information, please visit www.nicklauschildrens.org.